While EVs have grown their market significantly worldwide and the trend continues overseas, EVs have been a bust for automakers here in the US. Despite all of the government incentives offered to entice consumers into EVs, building interest in owning an EV was like “pushing a wet noodle on sand paper”. Rural America loves pickups but not EV pickups. Ford has reportedly stacked up $13 bln in EV losses attempting to enter the US EV domestic market since 2023. They were going to build a massive state of the art EV plant near Memphis that is now being transitioned to make other components or vehicles. They had paused production of F-150 EV pickups and are reportedly considering dropping plans to make F-150 EVs altogether. The F-150 has long been the no.1 selling pickup in the US so if they do not see the market for it, it likely doesn’t exist. Losing the $7500 tax credit is very hurtful to sales prospects. Tesla and others sold a lot of vehicles ahead of the expiring tax credit but the true market will soon be determined by post-credit sales. GM makes 3 EV pickups and reportedly sold a whopping total of 1800…
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